Creative Lead + Art Director + Photographer

Case Studies

Case studies.

Three entertainment partnerships I led at Blaze Pizza and two retail products I designed for Atlanta United, from the first idea to the final piece. Each one starts with my role, so you never have to guess what I made.

01 · Daredevil: Born Again 02 · Regretting You 03 · Practical Magic 04 · Scarf: February 05 · Scarf: March

Blaze Pizza x Marvel's Daredevil: Born Again Sweet Heat Pizza and a Blaze comic

My Role

Art Director and Creative Lead

Concept · Recipe development · Shoot art direction · Agency creative oversight · Digital and animated assets · Social

The Challenge

Turn a co-branded partnership with one of the biggest shows of the season into something fans would actually seek out, not just another logo lockup.

The Big Idea

Put Blaze inside the Daredevil universe. We produced a limited run, Blaze integrated comic featuring our logo and the Sweet Heat Pizza, a recipe I concepted from scratch for the partnership.

What I Did

Concepted and developed the Sweet Heat Pizza recipe, from first idea to menu launch.
Art directed the campaign photo shoot.
Led our digital agency through the design of the comic and campaign artwork.
Built and oversaw every digital asset and animated piece across channels.
Directed social strategy for the full campaign, structured with my 5 phase IP framework.

Activations

Comic giveaways. The first 25 Sweet Heat buyers at select locations received the limited edition comic.
Weekly episode drops. Promo codes released within 90 minutes of each new episode on Disney+, turning every episode night into a reason to order.
You asked. We listened. Fan demand brought the comic giveaway back at more locations with the same deal.

Results

8,599

engagements in launch week

1,026

314

saves

posts across Instagram, TikTok, X and Facebook

Fans were repeat buying and comic redemptions were claimed fast at most locations, which is what brought the giveaway back at more stores.

Launch week, Mar 24 to 31, 2026.

Teaser

Hint at the partnership and build curiosity before anything is announced.

Launch

Reveal the collab, the product and the offer everywhere at once.

Reignite

Bring fresh reasons to come back mid campaign.

Moment

Tie a peak activation to a cultural beat, like an episode drop.

Last Call

Close with urgency before the offer and the IP leave the menu.

The 5 phase IP collaboration framework I built at Blaze. It now structures storytelling and asset planning for every partnership.

Dress Like Daredevil social graphic offering a free 11 inch Sweet Heat Pizza

Daredevil V3 board with the final asset system — V3, the approved system across email, app, social, web and menu boards. See how I run reviews.

Blaze Pizza x Paramount Pictures: Regretting You A last minute film partnership

My Role

Art Director and Designer

Art directed and designed all creative and digital assets · Built and ran the sweepstakes

The Challenge

Paramount Pictures came to us last minute, on a film that had not planned to run partnerships. We had very little time and no room for new menu development.

The Big Idea

Work within the limits. We took an existing offer, the BFF bundle (two 11 inch build your own pizzas, two desserts and two drinks), and relaunched it as the Regretting You bundle. A line in the film about pineapple on pizza gave us a natural, authentic hook.

What I Did

Art directed and designed every creative and digital asset for the partnership myself.
Built and ran a joint sweepstakes with Paramount Pictures.

Activations

Grand prize. A private screening of Regretting You plus a pizza party.
Secondary prizes. Regretting You bundle promos.
Additional winners. Swag bags.

Results

114.6K

Instagram views on 2 posts

590

sweepstakes entries in comments

158

new followers from the sweepstakes post

2.1K

likes, comments, shares and saves

Two posts on a last minute timeline carried both the bundle launch and a sweepstakes that got the community talking. The sweepstakes post alone pulled 41.2K views.

Instagram, Sep 15 to Dec 9, 2025.

Proof that a tight timeline can still produce a clean, on brand idea, with the full creative suite delivered by one person.

Regretting You V1 and V2 asset boards with revision notes — V1 to V2, with the revision notes that shaped round two. See how I run reviews.

Blaze Pizza x Practical Magic A full limited time experience

My Role

Art Director, Social Design and Digital Menu Board Lead

Digital asset design · Social campaign · In store digital menu board innovation · Agency team direction

The Challenge

Do something Blaze had never done before with a film partnership.

The Big Idea

A full limited time experience: a limited edition pizza box, a limited time lemonade, and the return of the Margherita pizza, known to OG Blaze loyalists as the Red Vine.

What I Did

Art directed and designed the campaign's social and digital assets.
Ran the social campaign promoting the limited box, the lemonade and the Margherita.
Led digital menu board innovation, bringing the story into restaurants on in store screens.
Directed our creative agency's team of 4 designers on the in restaurant creative, from written briefs and Pinterest and Miro reference boards through 3 rounds of revisions and final proofs.

Activations

Spellbound Menu. Limited edition box, lemonade and the Margherita comeback, launched together.
SMS and email. The Original Spell on Us offer for subscribers.
In store screens. Campaign creative programmed across digital menu boards.
Screening sweepstakes. A private screening and pizza party giveaway.
Studio co-posts. Collab posts with the movie and studio accounts.

Results

7,465

engagements, up 75% vs the previous campaign

1,277

comments, 3.7x the previous campaign

1,210

shares, 2.3x the previous campaign

329.2K

impressions

The private screening and pizza party sweepstakes drove 1,087 comments, 215 new followers and the top post of the campaign at 106.6K views. Co-posts with the movie page (122K followers) and the studio page (6.7M followers) carried the Spellbound Spread beyond our own audience.

Instagram, Facebook and X, campaign posts only, Aug 16 to Sep 15, 2026.

The Original Spell on Us Practical Magic landing graphic with pizza and lemonade

Spellbound Spread Practical Magic social graphic with salad and pizza

Practical Magic asset board across menu boards, email, web and social — The working board: every channel's assets and copy in one place. See how I run reviews.

Product Ideation

From idea to product.

Retail scarf designs I created at AMBSE for Atlanta United's Scarf of the Month line. Each starts with a point of view, moves through an inspiration board, and ends in a finished product.

Atlanta United: February Scarf of the Month Black History is Atlanta History

My Role

Product Designer, AMBSE

Concept · Research and inspiration · Pattern and color · Scarf design

The Challenge

February scarves are typically a broad "Black Excellence" theme. I wanted to zone in on a specific lane and vision.

The Big Idea

"Black History is Atlanta History." I stepped away from the team colors and built the design from the crest, kente cloth patterns and the color scheme of the cloth itself.

Inspiration board